WHO WE ARE
80 years of disability-led experience.
“Building disability-inclusive workplaces can feel complex, especially when you’re just getting started. We can help you simplify the process, whatever your starting point.”
SETH MCBRIDE
Director of Communications, United Spinal Association, manual wheelchair user
United Spinal Association is the nation’s largest disability-led nonprofit membership organization. We work alongside 70,000+ wheelchair users across 40+ local chapters every day — providing programs, advocacy, and community that address the real, lived experience of disability. That proximity and breadth of connection is what separates our partnerships from anything other consulting firms can offer.
70,000+
Members
2,800
GRASSROOTS ADVOCATES
20M
SOCIAL REACH
66K+
EMAIL SUBSCRIBERS
THE BUSINESS CASE
Disability inclusion drives real business results.
85%
Of employers report increased retention after disability inclusion investments
5.5M
Wheelchair users in the U.S. — a major market with unmet demand.
Department of Transportation
CUSTOM PACKAGES
Build a lasting partnership.
For organizations looking to build a deeper, ongoing relationship with the disability community, we offer custom partnership packages tailored to your goals, budget and audience.
Advocacy, Policy and Public Affairs
Align your organization with the issues that matter most to the disability community and the organizations that serve it. United Spinal has longstanding federal policy relationships built across 80 years, a record of legal victories and a network of 2,800 advocates active in all 50 states, giving your brand a meaningful presence in the conversations that shape disability policy.
Marketing Access
Reach wheelchair users where they already are — through United Spinal and New Mobility, our flagship media brand. Together we offer social, e-newsletter and editorial placements alongside in-person and virtual event opportunities, putting your message and your brand in front of the people your organization needs to reach.
R&D and Product Development
Companies come to United Spinal for authentic, diverse engagement with wheelchair users across the full product lifecycle. We can surface testers with a wide-range of backgrounds and accessibility needs who can inform prototype testing, accessibility input and co-design from concept to launch.
Workplace Inclusion, ERGs & Pathways to Employment
Build disability awareness in your workforce, support your disability ERG and connect with United Spinal’s Pathways to Employment program for hiring and retention.
Built Environment Consultation
Accessibility expertise for the built environment, delivered by United Spinal’s Accessibility Services team — professionals with deep technical expertise in ADA standards, universal design and what actually works for the people who use the space.
OUR SERVICES
Project-Based Engagements
Defined-scope, ready-to-book engagements for teams with a specific need — educate your staff, gather authentic insights from wheelchair users or reach the disability community at scale.
WHAT PARTNERS SAY
Trusted by leading organizations.
Wanted to reiterate Amazon’s gratitude for the recent Nimbus study. This partnership has quickly become the gold standard for our partnerships and the ability to collaborate and give customers a voice at every stage of the product-development process.
Our partnership with United Spinal is a testament to our shared goal of fostering entrepreneurship within the disability community, as well as making travel more accessible for people of all needs.
As a medical device manufacturer, learning directly from United Spinal Association members while participating in their events has been invaluable for continuing to increase our knowledge of the disability community.
CURRENT PARTNERS
Companies we work with today.
A snapshot of current corporate partners.
